briefing
The perfume industry is in constant pursuit of reinvention. This brief explores the creation of an innovative product through the development of a concept, narrative and visual design that positions the fragrance within the contemporary market.
objets trouvés
A fragrance that becomes a collectible object. The term Objets Trouvés originates from a practice in which artists or collectors reclaim objects that have been forgotten or discarded, taking possession of them to collect, treasure and re-signify them as part of their inspiration, artistic statement or exhibition pieces.
Our format becomes a sanctuary for unwanted objects, a container of undervalued stories and a reminder that first impressions do not define absolute value, neither in objects nor in people. Things can be meaningful again; they simply require perspective, gaze and intention from someone willing to challenge traditional norms.
Our format becomes a sanctuary for unwanted objects, a container of undervalued stories and a reminder that first impressions do not define absolute value, neither in objects nor in people. Things can be meaningful again; they simply require perspective, gaze and intention from someone willing to challenge traditional norms.
creative concept:
sanctuary of dirt.
The Sanctuary, is conceived as a sacred, protected and pure space where elements that do not meet conventional standards of beauty or cleanliness are granted a place for preservation and care.
The Dirt, the opposite of purity, represents the reclamation of undervalued objects that are set free, those no longer considered functional, clean or desirable.
bringing together
within the same space
a fragrance
and an object
the value of a memory,
a recollection,
a longing,
become evocative,
enduring,
and compel us
to remain present
we seek to unsettle
and to make visible
that which we so
often take for granted
within the same space
a fragrance
and an object
the value of a memory,
a recollection,
a longing,
become evocative,
enduring,
and compel us
to remain present
we seek to unsettle
and to make visible
that which we so
often take for granted
->LAUS AWARDS
Awards
LAUS Awards | Bronze Winner
Art Direction
Agustina Lewi
Ariadna Gómez,
Manuela Barreto
Sandra Patón
Tutors
Angelo Palma
Javier Donada
Project Vestir un Perfume
Master Design and Art Direction
ELISAVA